What happens when an Italian Opera singer loses her audience? Covid 19 led to the cancellation of a tour of UK care homes and community centres that soprano Francesca Lanza was booked on for the charity Health Pitch to raise the spirits and health of residents.
Health Pitch wanted the show to go on – online that is – so asked beechtobeach to help. Step in our team of smartphone film trainers, director/producer and editor/animators.
We’re working with Francesca and writer Dr Helen Eastman to bring The Soprano – an eight-part series – to the screens of care homes and front rooms across England.
We created an intense 1:1 training programme to teach filming, sound and lighting skills and are now supporting Francesca in lockdown in Turin on direction and content management. We have edited her sequences into the films and created animated titles using graphics from Health Pitch’s brand team. Her teaser is already online.
Beechtobeach Director Jane Mote said: “This is a fun, uplifting project with a great team ethic. The star of the show has blown me away by what she’s achieved. Francesca has been the sole camera, sound, lighting operator as well as acting and singing with humour and passion. She is amazing and I can’t wait to find out how the residents and communities she’d been due to visit respond to this unique communication.”
Founder of Health Pitch, Camilla Vickers said: “We know the transformative power of arts for health, and Health Pitch uses musical theatre to deliver joy to those who are hardest to reach. With COVID 19 we could not see a way of continuing. The support of the beechtobeach team has made it possible to think creatively about how to continue at such a vital time.”